About a year ago I was socializing with other folks who manage brands on social media, when one jokingly said I should put my brand on Snap...

I recently appeared on Higher Ed Live  to discuss using social media in Alumni Relations. Tweet

On Thursday, July 11th, I'll be speaking on  HigherEdLive.com  about social media as a customer service tool. Here are five of the 10 ti...

A few days ago I met with a friend who wanted to create a social media campaign about an upcoming non-profit’s 100th anniversary. The nonpro...